Account-Based Marketing (ABM)
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
Account-based marketing is a strategic approach designed and executed for a high-value customer account. B2B account-based marketing is the key to targeting the right accounts and engaging with key decision-makers. Each account is a market for you to whom you give 1 to 1 personalized and custom B2B account-based marketing services. In other words, B2B account-based marketing strategy targets specific companies with personalized campaigns and not large groups. For example, if you are into selling an expensive product or service, you might choose accounts with high needs and budgets rather than taking a blanket approach – going after small businesses and SMEs.
Account-based marketing is significant for efficiency because it allows you to eliminate less-valuable prospects early on and ensure marketing and sales are perfectly aligned. This sync between two departments is very much required because of personalization at the account level for account-specific messaging calls for it. In return, your team can go for the critical processes of engaging and delighting those accounts much faster. As a result, account-based marketing ensures greater ROI and a boost in customer loyalty.
- Align sales and marketing teams.
- Mine data to identify named accounts.
- Determine who the decision-makers and influencers are at the named account.
- Personalize messaging to address the named account’s business challenges and needs.
- Identify which communication channels will be used to message the named account.
- Evaluate the effectiveness of messaging and sales efforts and make adjustments as necessary
From B2B companies that sell to a few key accounts or accounts of a specific size in any industry to all sizes of B2B organizations focusing on high-value accounts, account-based marketing is a service that can benefit them all.
If you think ABM is made for your business and you need expert support, then igenr8 can help you out. We have a team of professionals with a wide range of skills offering Account-based marketing for B2B companies to help businesses secure high-value accounts in the leading market. With our advanced technology, we offer customized strategies that expand your business’s reach and help it grow.
The B2B lead generation services providers for tech companies, like igenr8, can convert top ABM challenges into benefits. With a comprehensive strategy, we will ensure that your ABM campaigns are sustainable and become a source of long-term revenue generation. In addition, you can skip the hassle of finding sales and marketing technology solutions for your needs since we have it all, including the master brains who will give you the best advice about the tried and tested tools to deliver outstanding results. So, igenr8 ensure B2B Appointment setting with decision makers.
Our defined approach – making campaign strategy, designing the flow of the campaign, building out the orchestration roadmap, account prioritization, Creating campaign message and designing ad creative for all campaign marketing channels, setting up of campaign, and managing the campaign once it is launched.
This approach targets decision-makers on every sale funnel step to create better, long-lasting relationships. It is a way to show that you’re here to provide a long-term solution and not a short-term gig. Moreover, the heart and soul of ABM lie in creating valuable experiences for your customers.
With a decade of industry experience, we will help you land a high-value account or secure the existing business with a current client.
Partner with igenr8 and secure your next client!
