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Account Based Marketing (ABM)

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
  • Align sales and marketing teams.
  • Mine data to identify named accounts.
  • Determine who the decision-makers and influencers are at the named account.
  • Personalize messaging to address the named account’s business challenges and needs.
  • Identify which communication channels will be used to message the named account.
  • Evaluate the effectiveness of messaging and sales efforts and make adjustments as necessary

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