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Linkedin Marketing

Networking with potential clients and marketing to them indirectly through LinkedIn will increase the opportunity to make sales. According to HubSpot, LinkedIn is 277% more effective at lead generation than Facebook and Twitter.

If you’re looking to market a B2B service – like a data analytics platform for marketing agencies – building your follower base on LinkedIn can help a lot. By creating excellent content and becoming a thought leader in your space, you can attract followers and gain preferable treatment from LinkedIn’s algorithms. As we said, most social B2B leads come from LinkedIn. Experiencing even a 5% increase in your LinkedIn following can drastically increase the number of people hitting your website organically.

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