LinkedIn Marketing
Networking with potential clients and marketing to them indirectly through LinkedIn will increase the opportunity to make sales. According to HubSpot, LinkedIn is 277% more effective at lead generation than Facebook and Twitter.
LinkedIn is the world’s most extensive online professional network. However, it is not limited to this. In fact, lately, it is inherently becoming B2B-centric. So, it was a platform where professional relationships were forged and careers were developed, but now even businesses are done, which makes it equivalent to a content marketing channel for B2B marketers, and it stands on the top of the social media chart.
Like Instagram, Facebook, and Twitter, LinkedIn is a great social media platform and an excellent marketing tool. Marketers are gravitating toward this trusted professional network building platform to fuel growth. However, your LinkedIn presence can help you achieve organizational and even personal goals only if you develop an effective B2B LinkedIn marketing strategy. For starters, it’s crucial that you keep your profile up to date, post actively and share industry-relevant content. When you actively engage with meaningful and relevant content, building your presence and reaching your target audience speeds up.
If you’re looking to market a B2B service – like a data analytics platform for marketing agencies – building your follower base on LinkedIn can help a lot. By creating excellent content and becoming a thought leader in your space, you can attract followers and gain preferable treatment from LinkedIn’s algorithms. As we said, most social B2B leads come from LinkedIn. Experiencing even a 5% increase in your LinkedIn following can drastically increase the number of people hitting your website organically.
In addition to this best practice, there are a lot of things to consider if you are considering LinkedIn for B2B lead generation such as your target audience is there on LinkedIn, you want to build relationships with individuals of the company since LinkedIn is more individual focused than it is on companies.
Building a valuable LinkedIn profile and maintaining it is a task in itself. On top of it, creating content to keep the readers engaged and using its social selling tools often deter people from making the most of this powerful social media platform for generating B2B leads with LinkedIn marketing. Fortunately, just like IT, designing, accountancy, event management, writing, and publishing, LinkedIn marketing can also be outsourced.
At igenr8, we understand that your business is demanding, leaving you with no time to focus on building and maintaining your LinkedIn profile. We believe it is a sign of strength to know your strengths and weaknesses and bring experts in to make those weaknesses strong. Therefore, we are here to help you with our LinkedIn for B2B lead generation service.
We believe in the saying ‘you get out what you put in.’ Therefore, to give you the best results, we first need a clear brief about your requirements. Once you discuss, direct and guide our LinkedIn marketing experts, we take step by step. You know about the target list, and you remain engaged every couple of weeks to approve content. Moreover, you also follow up with leads they generate for you weekly.
So, for all those who are busy building their company, found LinkedIn intimidating, barely got any bite of the platform, and believe LinkedIn is for “serious people,” and not them, we assure you that with igenr8, not only you will be happy with the results, but you will find a trusted partner who helps you grow your personal and professional brand through LinkedIn and help you get new clients while you focus on developing your company in other areas.
