loader image

Conversion Rate Optimization (CRO)

The purpose of any digital marketing service is for clicks, traffic, conversion, or specific goals. Our Conversion Rate Optimization (CRO) Services includes a systematic process and optimizing website elements, which helps in improving conversion rate and achieving your desired goals.

Conversion Rate Optimization
What is Conversion Rate Optimization

What is Conversion Rate Optimization (CRO)?

Conversion Optimization, also known as CRO, is the process of improving the percentage of website visitors who take action to become customers. 

igenr8 is an advertising and marketing agency providing conversion rate optimization services that will help to increase the percentage of conversions from a landing page. 

Conversion Rate Formula – 

Conversion Rate = (Total no. of conversions / Total no. of clicks or visit) * 100

Why is the Conversion Rate important?

Every website has unique goals, conversion rate optimization is important. It is an effective way to understand what percentage of your users are completing the goals that drive your business. CRO services allows you to develop customer centric culture, guide strategic business decisions that align with your goals, and improve sales funnel conversion rates. 

Let’s understand with the help of an example – 

If your landing page has a conversion of 5% and your site monthly visitors are 3000, then your page generates 150 conversions per month. By optimizing your webpage elements, if the conversion rate improved to 10% the number of conversions generated bounced by 50% to 300 per month. 

There is always a way to improve from the previous record when it comes to increasing conversions, and the good brand or company is always improving their site to give a better experience for their users and increase conversions

Conversion Rate Optimization Importance
Conversion Rate Optimization Metrics

Conversion Rate Optimization Metrics

Few metrics are benchmarks that CRO experts track during CRO testing to determine website landing page performance and spot opportunities to increase conversion rate.

Bounce Rate – shows how long users are staying on the site before leaving.

Pages per visit – metric measures how many web pages a particular user views on your website.

Page Load Time – the metric will focus on how quickly your webpage shows up on your screen.

Click-through rate (CTR) – the metric shows the number of clicks on-site link.

Exit Rate – the metrics show the percentage of visitors who leave your websites from a particular page after visiting.

Cost per conversion (CPC) – the metric indicates how much it costs you to acquire a real customer.

Time on site – how much time a visitor actually stays on the website.

Funnel Visualization – show how visitors dropped from each path after they reach a website goal.

igenr8 offering Conversion Rate Optimization CRO Services

CRO Audit

Our Conversion Rate Optimization experts do a CRO audit, a method that studies, identifies, and measures the behavior of your users. In-depth it covers each stage of your sales funnel, including landing page and content.

Google Analytics

Google Analytics one of the best web analytics tools a free service tracks website traffic, sessions, user activities. Our CRO experts use GA to track sales funnel, bounce rate, analyze user behavior, and improve conversion rate.

Search Engine Optimization

Our CRO experts work with the SEO team to create solid, strategic, generated qualified, and converting clients. Our team performs keyword targeting, page content, and positive website experience for a better conversion rate.

Content Writing

Your content must be effective so users take action. Our content creators make the content as per your brand details that derive better engagement and website conversions.

A/B Split Testing

A/B testing is testing between 2 marketing campaigns. Our A/B testing services depend on your website performance and goals, compare 2 campaigns with different strategies to find which one better works.

Landing Page Design

A landing page must be optimized to increase conversions. Our experienced CRO team helps to improve elements on your website so landing page ability traffic converts to conversions.

igenr8 Conversion Rate Optimization specialists focus on optimizing your site or landing page so the chances of your visitors coming back and performing the desired action are quite good to meet your goals. If you need to discuss this with our digital marketing team, they will be in touch with you so you can get details regarding your project.


we'd love to have a call with you !!

want more details?

Fill in your details and we'll be in touch