Conversion Rate Optimization (CRO)
The purpose of any digital marketing service is for clicks, traffic, conversion, or specific goals. Our Conversion Rate Optimization (CRO) Services includes a systematic process and optimizing website elements, which helps in improving conversion rate and achieving your desired goals.
What is Conversion Rate Optimization (CRO)?
Conversion Optimization, also known as CRO, is the process of improving the percentage of website visitors who take action to become customers.
igenr8 is an advertising and marketing agency providing conversion rate optimization services that will help to increase the percentage of conversions from a landing page.
Conversion Rate Formula –
Conversion Rate = (Total no. of conversions / Total no. of clicks or visit) * 100
Why is the Conversion Rate important?
Every website has unique goals, conversion rate optimization is important. It is an effective way to understand what percentage of your users are completing the goals that drive your business. CRO services allows you to develop customer centric culture, guide strategic business decisions that align with your goals, and improve sales funnel conversion rates.
Let’s understand with the help of an example –
If your landing page has a conversion of 5% and your site monthly visitors are 3000, then your page generates 150 conversions per month. By optimizing your webpage elements, if the conversion rate improved to 10% the number of conversions generated bounced by 50% to 300 per month.
There is always a way to improve from the previous record when it comes to increasing conversions, and the good brand or company is always improving their site to give a better experience for their users and increase conversions.
Conversion Rate Optimization Metrics
Few metrics are benchmarks that CRO experts track during CRO testing to determine website landing page performance and spot opportunities to increase conversion rate.
Bounce Rate – shows how long users are staying on the site before leaving.
Pages per visit – metric measures how many web pages a particular user views on your website.
Page Load Time – the metric will focus on how quickly your webpage shows up on your screen.
Click-through rate (CTR) – the metric shows the number of clicks on-site link.
Exit Rate – the metrics show the percentage of visitors who leave your websites from a particular page after visiting.
Cost per conversion (CPC) – the metric indicates how much it costs you to acquire a real customer.
Time on site – how much time a visitor actually stays on the website.
Funnel Visualization – show how visitors dropped from each path after they reach a website goal.
igenr8 offering Conversion Rate Optimization CRO Services
We run successful appointment setting and lead generation campaigns powered by our Account-based Marketing approach.
igenr8 Conversion Rate Optimization specialists focus on optimizing your site or landing page so the chances of your visitors coming back and performing the desired action are quite good to meet your goals. If you need to discuss this with our digital marketing team, they will be in touch with you so you can get details regarding your project.