Companies or individual entrepreneurs often need clarification about whether they should outsource the lead generation task to a B2B lead generation agency or have an in-house team trained. If your thoughts oscillate between ‘I should do it in-house’ and ‘I should outsource lead generation services,’ you must read further for thorough clarity. However, before that, you must know what lead generation outsourcing means.
What is B2B lead generation outsourcing?
The name says it all. Lead generation outsourcing means getting IT B2B lead generation services from an agency that can assist your sales team in driving leads. The agencies rendering B2B lead generation services could hold expertise in one field or have professionals to do it all. Regardless of what they can do, all offer the following benefits.
Benefits of outsourcing B2B lead generation agency
1. Access to a skilled and dedicated team
The first and foremost reason you should outsource lead generation services is to make the most of the professional’s expertise. The B2B lead generation agency has the right resources, qualifications, skills, and experience. They know the market inside out and understand how to use the tools and techniques to make things favourable for your business. They have an excellent team of specialised individuals in their field, so you get a promising result. In other words, you have access to broader expertise than one or two people, which will happen if you choose the in-house option.
2. Equipped with necessary tools and technologies
You must outsource a B2B lead generation agency in India because they have the requisite tools and technologies. The agencies have the right lead-generation tools to scale up the sales funnel and the brains to use them. Moreover, they are experts in using them. They are updated about changes in existing tools and the launch of new techniques. Therefore, you know that your work is in the best hands.
3. Increase the volume of qualified leads
Prima facie, the lead generation process looks very easy – attract potential customers, generate their interest, and convert them into buyers. However, if things had been this simple, anyone could have done it. The major mistake companies make is that they think only ‘most leads’ are essential, whereas what also matters the most is ‘right leads.’ And a B2B lead generation agency in India will help you get the most and best leads, thereby increasing the volume of qualified leads.
4. Communicate with decisions makers
Speaking to the right person can be a game changer when it comes to lead generation. Decision-makers are often different from the People whom you usually sell to. However, finding that person’s contact, let alone speaking to one, is a big deal. Delivering a well-honed pitch to someone who needs more authority to close a deal, the likelihood is that any details you have given will be inaccurately relayed to the decision maker, reducing the chances of a reply.
5. Build a sales pipeline to close more deals
A lead generation agency works systematically, and using a sales pipeline is part of the system. They understand its importance. The stages of a sales pipeline give a better visual representation of a sales process by depicting where in the sales funnel your deals are, where deals are stalling, and the sales activities contributing to reps closing deals and generating maximum revenue. In other words, the sales pipeline is vital to gain valuable insights into your sales process and closing more deals.
6. Focus on core competencies
When you outsource B2B lead generation agency in India, you get enough time and energy to work on your strengths and focus on core competencies. You no more have to supervise the sales funnel. You either wait for the result, or if your presence is needed, the agency will let you know. Additionally, you can skip following up as you will receive updates from the professionals. You have already hired experts for lead generation. Now it is your time to ‘up your game.’
7. Gain valuable insights about clients
Individuals often handle only one task, and they delve deep. They continually monitor customers’ activity which lets them peep into their minds. They can get valuable insight about potential and existing customers by constantly reviewing customer behaviour. They connect with leads at different stages to ask for their input, get feedback to create value for them and convert them into customers.
8. Lower your costs and save more money
We all know that building and maintaining an in-house team for any work demands effort, and things are no different for B2B lead generation. But this is not it! It sucks not only your energy and time but also your money. Hiring the right personnel, training them, and keeping them up with the upcoming technology is challenging. However, you save it all when you outsource B2B lead generation agency in India. In simple words, creating that one team for a particular task (lead generation) will always be costlier than outsourcing it to an agency doing this task for n number of companies.
9. No need to hire and train new staff
We started the article on this note and are almost bringing it to an end on the same point. The above points must have given you an idea of how easy things become once you outsource the lead generation activities. Not only do you enjoy cost-benefit, but you also eliminate the hassle of hiring and training staff.
10. Avoid unnecessary time and expenses
The above two points summarise this Exceptionally. well. When you outsource B2B lead generation tasks, you reduce costs, save time and keep hassle at arm’s length. Experts handle the work, and they know how to accomplish the work in the best way while reducing time and minimising cost. Outsourcing is better than doing it yourself or hiring an in-house team.
11. Better evaluate your results
More than putting efforts into qualified lead generation is required. It is crucial to see the impact of the time and money invested. And lead generation agencies are great at evaluating the work done because they have the required skill set, tools and techniques to assess the performance. Additionally, since they have done everything from scratch, they are better positioned to do so. Moreover, they take action accordingly and give you a detailed analytic report about how your product or service is doing.
Are you looking for a professional B2B qualified lead generation service provider?
If you firmly believe that agencies rendering B2B lead generation services in India could help your business grow or you would simply like to try their service, igenr8 could help you immensely.
igenr8 has been in helping all levels of organisations from various industries for years, and they have a proven approach to generating leads and converting them. This is not it. They offer various other services, and you can reach them out to accelerate your revenue here.
